The development and widespread adoption of digital signage has changed the playing field. McDonalds, Burger King and other large corporations spend millions of dollars yearly on digital signage to influence buying decisions at POP because 75% of purchasing decisions are made there. Nielsen reports that 30% of customers viewing digital screens at POS make unplanned purchases.[i] Digital media increases sales by an average of 10-20%. Businesses experience up to a 49% sales increase for a specific featured product.
You already own the TVs and are advertising for other businesses via cable or satellite TV. We simply take one or more of those TVs and display DISA (Digital In-Store Advertising), giving you those same advantages.
We deliver customized, dynamic digital in-store advertising — affordably, creatively and professionally.
At dot Publishing, we have thirteen years of digital media experience. We have created interactive media campaigns and dynamic websites for companies of all sizes. We use that experience to create customized digital in-store media to capture more revenue at the POS. We do this by imparting information in real time through effective, meaningful, and relevant images.
We can offer you a complete package at an affordable price – your screens, our expertise.